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Go-to-market leadership for B2B companies that get stuck in growth

 I help management teams restore clarity, focus and execution across their commercial organisation.
Temporary, senior and without noise. 

 

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One clear GTM story – More control over growth – A predictable pipeline

Working harder isn't always the answer.

Something more fundamental may be getting in the way.

Growth is slowing despite increasing commercial activity.

More campaigns, more tools, more sales activity — but pipeline and revenue aren't keeping pace.

Marketing, sales and delivery are pulling in different directions.

Everyone is busy, but priorities, customers and propositions aren't aligned.

You're trying to win in too many places at once.

Too many markets, segments, propositions and initiatives compete for attention.

What used to work isn't working anymore.

Acquisition gets harder, sales cycles lengthen and the old growth model starts losing effectiveness.

Growth depends too much on a few individuals.

Results rely on a few people rather than a commercial system that can repeatedly produce them.

If you recognize two or three of these, you probably don't have a marketing or sales problem. You have a go-to-market system problem.

What I do

I step in temporarily to bring control back to the commercial reality. That typically means:

creating overview where things have become fragmented

making clear choices about focus and priorities

establishing ownership

ensuring plans actually get executed

No agency. No junior team. You work directly with me.

 How I work

Every collaboration starts with understanding what’s really going on.
From there, we decide together what’s needed.

That may take the form of:

  • a focused project to resolve a specific bottleneck
  • a series of targeted sprints
  • or interim / fractional go-to-market leadership

Not every situation leads to the same setup.
It does lead to clarity.

 

Who this is for / who it isn’t

This works well if you:
  • run a B2B company (scale-up or established organisation)
  • feel that growth has stalled or become fragmented
  • are willing to make real choices
  • are looking for someone who takes responsibility
This is not a fit if you:
  • are looking for quick marketing tricks
  • mainly need execution capacity
  • don’t have time or mandate to act
  • prefer reports over decisions

About me

I’ve spent years working in and with B2B organisations where growth, complexity and decision-making collide.
My strength lies in combining strategic oversight with day-to-day reality.

Clarity, sharpness and focus - exactly where they’re usually missing.

> Read more about me

Portret van Alex van der Plaats, oprichter van Sequoia GTM Advisory
zwart pictogram met clipbord met omhooggaande lijn en rechtsonder een omringt vinkje-1

Not sure whether this is what you need right now?

Schedule an introduction. No pitch, no sales - just a conversation to see whether it makes sense to continue. 

Schedule an introduction

Proven impact, gained through experience with internationally leading technology companies