--- title: B2B Tech GTM Services | Sequoia GTM Advisory description: Find out what's holding growth back, fix or build the commercial capabilities you need, and get experienced GTM leadership when it matters. --- [Skip to main content](https://www.sequoiagtm.com/en/services#main-content) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) - [Home](https://www.sequoiagtm.com) - [Services](https://www.sequoiagtm.com/en/services) - [Quick Check](https://www.sequoiagtm.com/en/gtm-quick-check) - [About](https://www.sequoiagtm.com/en/about) - [VC / PE](https://www.sequoiagtm.com/en/vc-pe) - [Nederlands - Nederland](https://www.sequoiagtm.com/nl-nl/services) - [English](https://www.sequoiagtm.com/en/services) [Schedule an introduction](https://www.sequoiagtm.com/en/schedule-an-introduction) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) - [Nederlands - Nederland](https://www.sequoiagtm.com/nl-nl/services) - [English](https://www.sequoiagtm.com/en/services) - [Home](https://www.sequoiagtm.com) - [Services](https://www.sequoiagtm.com/en/services) - [Quick Check](https://www.sequoiagtm.com/en/gtm-quick-check) - [About](https://www.sequoiagtm.com/en/about) - [VC / PE](https://www.sequoiagtm.com/en/vc-pe) Schedule an introduction B2B TECH GROWTH ADVISORY / SERVICES # The right help for your next growth challenge. Find out what's holding growth back. Build the commercial capabilities you need. Or get experienced GTM leadership when it matters most. [Schedule an introduction](https://www.sequoiagtm.com/en/schedule-an-introduction) Focused engagements. Clear deliverables. No unnecessary complexity. ## THREE WAYS WE CAN HELP ## Start with what your business needs. Fix what's holding you back. Build what's missing. Get experienced leadership to make it work. **01 / DIAGNOSE** ### GTM Diagnostic Growth is underperforming and you're not certain why. Get the evidence, priorities and recovery plan needed to act. [Explore Diagnostic ↗](https://www.sequoiagtm.com/en/services#diagnostic) **02 / FIX & BUILD** ### Strategic Fix & Build A critical commercial capability needs creating or improving. Get a practical solution your team can put to work. [Explore Fix & Build ↗](https://www.sequoiagtm.com/en/services#fix-build) 03 / ADVISORY & LEADERSHIP ### Advisory, Fractional & Interim Get experienced commercial judgement, capacity and leadership when you need it, without committing to a permanent hire. [Explore Leadership ↗](https://www.sequoiagtm.com/en/services#advisory) **01 / GTM DIAGNOSTIC** ## Know what’s holding growth back - and what to fix first. **In 10 working days, know what's holding growth back and have a clear plan to fix it.** When pipeline is weak, conversion disappoints or growth becomes unpredictable, more activity isn’t necessarily the answer. We establish the facts before recommending a fix. **WHAT YOU GET** ✓Evidence-led assessment of pipeline, conversion and key commercial constraints ✓Identification and validation of the key causes holding back growth ✓A prioritised 30–90 day action plan, with clear actions, owners and success measures ✓Executive readout to align leadership on what to fix, what to stop and what to do next **10 working days · Indicative fee: €5,000–€7,500** WHAT YOU WALK AWAY WITH ### Clarity on what to fix. Confidence in what to do next. Turn uncertainty about growth into clear decisions and practical priorities. **Know what's really holding you back.** Understand the causes behind disappointing performance, not just the symptoms. **Focus investment where it matters.** See which changes deserve attention first and what can wait. **Move forward with confidence.** Make decisions together, with clear priorities and a practical path ahead. 02 / STRATEGIC FIX & BUILD ## Fix what isn't working. Build what's missing. **Turn a commercial challenge into a practical solution your team can use.** Whether something needs fixing or building, you get the expertise and ownership to move from an agreed problem to a solution ready for your team to put into practice. **WHAT YOU GET** ✓An agreed solution and clear priorities for the commercial challenge ✓Practical plans, processes, assets or operating models your teams can use ✓Shared responsibilities, ownership and ways to measure progress ✓A concrete handover with priorities for implementation and adoption **Defined scope and fixed fee. Duration depends on the complexity of the assignment.** Implementation and embedding can follow as a separately scoped phase. **EXAMPLES OF WHAT WE FIX OR BUILD** ### From a sales play to an integrated commercial organisation. **Win more of the right customers.** Sharpen targeting, messaging and sales execution. **Enter new markets with confidence.** Turn market opportunities into practical commercial plans. **Turn strategy into execution.** Align teams, priorities and ownership to make progress. **Make your commercial organisation work as one.** Align priorities, processes and reporting across teams, business units or acquired companies. 03 / ADVISORY, FRACTIONAL & INTERIM LEADERSHIP ## Experienced commercial leadership, when you need it. **Get experienced commercial judgement, direction and ownership — without committing to a permanent hire.** Whether you need an independent sounding board, someone to lead a critical project or temporary commercial leadership, Sequoia brings the experience and capacity to move forward. **WHAT YOU GET** ✓Experienced leadership for a defined commercial challenge or role ✓Clear priorities, decisions and accountability ✓Direction for teams and critical projects ✓Continuity, progress and a practical handover when needed **Flexible engagement. From independent advice to part-time or temporary commercial leadership.** FLEXIBLE COMMERCIAL LEADERSHIP ### The expertise and capacity to move forward. **Make better commercial decisions.** Get an independent, experienced perspective when the stakes are high. **Move critical projects forward.** Add senior ownership without stretching your existing team. **Keep your business moving.** Maintain direction and momentum during leadership transitions. **Access leadership on your terms.** From occasional advice to part-time or temporary leadership. A CLEAR START AND FINISH ## A clear answer in 10 working days. From initial assessment to a prioritised action plan, with clear decisions and next steps. BEFORE WE BEGIN ### Prepare Agree on the question and scope. Your team provides data, relevant material and stakeholder access. DAYS 1–4 ### Investigate Review pipeline, conversion and GTM evidence. Conduct focused stakeholder interviews. DAYS 5–7 ### Identify causes Test key hypotheses, isolate constraints and validate findings with your sponsor. DAYS 8–10 ### Decide & deliver Prioritise actions and present a recovery plan with next steps and ownership. **Your team:** provides access, input and feedback. **Sequoia:** leads the analysis, challenges assumptions and delivers the decision-ready plan. COMMON QUESTIONS ## What else would you like to know? #### Do we have to start with a GTM Diagnostic? No. If your challenge is already clear, we can move directly into a defined Fix & Build project or senior leadership engagement. We start with what your business actually needs. #### What does our team need to contribute? For a Diagnostic, we need access to relevant commercial data, existing plans and key stakeholders. We agree the required input and availability upfront. At the end of the ten working days, your team receives a prioritised action plan it can use independently. #### What exactly does a Strategic Fix & Build project include? Every project has an agreed scope, deliverables, responsibilities and fixed fee. You receive practical solutions, processes or tools ready for your team to put into practice. The exact work depends on the commercial challenge. #### Can Sequoia help implement the solution? Yes. We can go beyond strategy and recommendations to help your team implement new processes, establish operating rhythms, align responsibilities and make changes work in practice. Implementation and adoption can be included in the original scope or agreed as a separate phase. The goal is lasting progress, not another report that sits on a shelf. #### Can you provide temporary leadership or help assess a major opportunity? Yes. Sequoia can act as an independent senior adviser, take ownership of a critical initiative or provide fractional or interim commercial leadership. We can also assess commercial opportunities, such as a new market, product or potential acquisition, before you commit significant resources. #### How are projects, fees and leadership engagements arranged? Fix & Build projects are scoped around agreed deliverables and a fixed fee. Advisory can be arranged by session or retainer, fractional leadership through an agreed time commitment, and temporary interim roles through an appropriate assignment or employment arrangement. Responsibilities and terms are agreed upfront. #### I don't need a project. Can I get an expert opinion? Absolutely. Sometimes one important commercial decision calls for an experienced, independent perspective - not a full engagement. In a 60-minute Executive Working Session (€350 incl. VAT), we'll examine your challenge, challenge assumptions and identify practical next steps. You leave with a clearer view of your options, without any obligation to continue. WHY SEQUOIA ## Senior experience. Direct involvement. Get experienced commercial judgement and practical support from someone who's worked inside complex B2B technology businesses — and knows what it takes to move things forward. **Built for complexity.** Experience across enterprise technology, cybersecurity, growth companies and commercial change. ### Work directly with the expert. The person who helps you make the decisions is also involved in getting the work done. More than 20 years in B2B technology, including IBM Security, Dell Technologies and technology businesses that went through acquisitions. Experience across enterprise technology, cybersecurity and high-growth B2B tech ![SecurityMatters Logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/SecurityMatters%20Logo.png?width=989&height=297&name=SecurityMatters%20Logo.png) ![Dell logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/Dell%20logo.png?width=297&height=297&name=Dell%20logo.png) ![Darktrace Cybersprint Logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/Darktrace%20Cybersprint%20Logo.png?width=729&height=333&name=Darktrace%20Cybersprint%20Logo.png) ![IBM Logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/IBM%20Logo.png?width=341&height=295&name=IBM%20Logo.png) ![ReaQta logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/ReaQta%20logo.png?width=912&height=297&name=ReaQta%20logo.png) ## Let's get your next commercial challenge moving. Tell us what you're working on. We'll identify where experienced support can make a difference and what a practical next step looks like. [Schedule an introduction](https://www.sequoiagtm.com/en/schedule-an-introduction) [Email Alex directly](mailto:alex@sequoiagtm.com) [![Sequoia GTM Advisory logo.](https://www.sequoiagtm.com/hs-fs/hubfs/LOGO%20Sequoia/Sequoia%20GTM%20Advisory%20logo.png?width=180&height=49&name=Sequoia%20GTM%20Advisory%20logo.png "Sequoia GTM Advisory logo.")](https://www.basetheme.pro) Sequoia GTM Advisory Helping B2B tech companies turn growth opportunities into practical GTM progress. 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