--- title: About Sequoia | Senior B2B Technology GTM Experience description: Work directly with Alex, founder of Sequoia GTM Advisory. Over 20 years of B2B technology experience, combining senior commercial judgement with hands-on support. --- [Skip to main content](https://www.sequoiagtm.com/en/about#main-content) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) - [Home](https://www.sequoiagtm.com) - [Services](https://www.sequoiagtm.com/en/services) - [Quick Check](https://www.sequoiagtm.com/en/gtm-quick-check) - [About](https://www.sequoiagtm.com/en/about) - [VC / PE](https://www.sequoiagtm.com/en/vc-pe) - [Nederlands - Nederland](https://www.sequoiagtm.com/nl-nl/about) - [English](https://www.sequoiagtm.com/en/about) [Schedule an introduction](https://www.sequoiagtm.com/en/schedule-an-introduction) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) [![Sequoia Go To Market Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png?width=300&height=81&name=Scherm%C2%ADafbeelding%202025-09-04%20om%2010.22.53.png "Sequoia Go To Market Advisory")](https://sequoiagtm.com) - [Nederlands - Nederland](https://www.sequoiagtm.com/nl-nl/about) - [English](https://www.sequoiagtm.com/en/about) - [Home](https://www.sequoiagtm.com) - [Services](https://www.sequoiagtm.com/en/services) - [Quick Check](https://www.sequoiagtm.com/en/gtm-quick-check) - [About](https://www.sequoiagtm.com/en/about) - [VC / PE](https://www.sequoiagtm.com/en/vc-pe) Schedule an introduction ABOUT SEQUOIA GTM ADVISORY # Senior experience. A hands-on approach. When your business faces an important commercial challenge, you deserve experienced judgement, clear direction and someone who takes responsibility for moving things forward. [Schedule an introduction](https://www.sequoiagtm.com/en/schedule-an-introduction) Independent perspective. Direct involvement. Practical progress. WHY EXPERIENCE MATTERS ## You've got a complex challenge. You need someone who's been there before. Commercial decisions rarely affect just one team. Sales, Marketing, Product and leadership all need to move in the same direction. With more than 20 years in B2B technology, from global enterprises to growing cybersecurity companies, Sequoia brings the experience to see the bigger picture, make informed choices and turn them into practical progress. ENTERPRISE EXPERIENCE ### Work across complex organisations. Experience at IBM Security and Dell Technologies, where decisions involve multiple teams, markets and stakeholders. GROWTH AND CHANGE ### Know what growth demands. Commercial leadership experience at SecurityMatters, Cybersprint and ReaQta - from ambitious technology scale-ups through growth, change and successful acquisitions. DIRECT INVOLVEMENT ### Work directly with the expert. The person you speak with is also the person who challenges assumptions, makes recommendations and helps move the work forward. THE PERSON BEHIND SEQUOIA ## You work directly with me. **I am Alex, founder of Sequoia GTM Advisory.** For more than two decades, I have worked with B2B technology businesses through commercial growth, tough decisions and organisational change - from global enterprises to cybersecurity scale-ups. I believe in finding the real problem before proposing a solution, being candid when something needs challenging and turning decisions into practical action. That is why I started Sequoia: to give business leaders direct access to senior judgement and hands-on support, without unnecessary layers or complexity. My aim is to leave your team stronger and able to keep moving without me. ![Alex, founder of Sequoia GTM Advisory](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Alex.jpg?width=390&height=475&name=Alex.jpg "Alex, founder of Sequoia GTM Advisory") Experience across enterprise technology, cybersecurity and high-growth B2B tech ![SecurityMatters Logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/SecurityMatters%20Logo.png?width=989&height=297&name=SecurityMatters%20Logo.png) ![Dell logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/Dell%20logo.png?width=297&height=297&name=Dell%20logo.png) ![Darktrace Cybersprint Logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/Darktrace%20Cybersprint%20Logo.png?width=729&height=333&name=Darktrace%20Cybersprint%20Logo.png) ![IBM Logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/IBM%20Logo.png?width=341&height=295&name=IBM%20Logo.png) ![ReaQta logo](https://www.sequoiagtm.com/hs-fs/hubfs/Website%20LIVE%20FOTOs%2010dec%202025/Logos%20Website/ReaQta%20logo.png?width=912&height=297&name=ReaQta%20logo.png) ## Let's get your next commercial challenge moving. Tell us what you're working on. We'll identify where experienced support can make a difference and what a practical next step looks like. [Schedule an introduction](https://www.sequoiagtm.com/en/schedule-an-introduction) [Email Alex directly](mailto:alex@sequoiagtm.com) [![Sequoia GTM Advisory logo.](https://www.sequoiagtm.com/hs-fs/hubfs/LOGO%20Sequoia/Sequoia%20GTM%20Advisory%20logo.png?width=180&height=49&name=Sequoia%20GTM%20Advisory%20logo.png "Sequoia GTM Advisory logo.")](https://www.basetheme.pro) Sequoia GTM Advisory Helping B2B tech companies turn growth opportunities into practical GTM progress. 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