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SEQUOIA GTM QUICK CHECK

Know where to start.

Five practical questions to help you identify what is holding growth back - and what deserves attention first.

THREE WAYS WE CAN HELP

Start with what your business needs.

Fix what's holding you back. Build what's missing. Get experienced leadership to make it work.

01 / DIAGNOSE

GTM Diagnostic

Growth is underperforming and you're not certain why. Get the evidence, priorities and recovery plan needed to act.

Explore Diagnostic ↗

02 / FIX & BUILD

Strategic Fix & Build

A critical commercial capability needs creating or improving. Get a practical solution your team can put to work.

Explore Fix & Build ↗

03 / ADVISORY & LEADERSHIP

Advisory, Fractional & Interim

Get experienced commercial judgement, capacity and leadership when you need it, without committing to a permanent hire.

Explore Leadership ↗

COMMON QUESTIONS

What else would you like to know?

No. If your challenge is already clear, we can move directly into a defined Fix & Build project or senior leadership engagement. We start with what your business actually needs.

For a Diagnostic, we need access to relevant commercial data, existing plans and key stakeholders. We agree the required input and availability upfront. At the end of the ten working days, your team receives a prioritised action plan it can use independently.

Every project has an agreed scope, deliverables, responsibilities and fixed fee. You receive practical solutions, processes or tools ready for your team to put into practice. The exact work depends on the commercial challenge.

Yes. We can go beyond strategy and recommendations to help your team implement new processes, establish operating rhythms, align responsibilities and make changes work in practice. Implementation and adoption can be included in the original scope or agreed as a separate phase. The goal is lasting progress, not another report that sits on a shelf.

Yes. Sequoia can act as an independent senior adviser, take ownership of a critical initiative or provide fractional or interim commercial leadership. We can also assess commercial opportunities, such as a new market, product or potential acquisition, before you commit significant resources.

Fix & Build projects are scoped around agreed deliverables and a fixed fee. Advisory can be arranged by session or retainer, fractional leadership through an agreed time commitment, and temporary interim roles through an appropriate assignment or employment arrangement. Responsibilities and terms are agreed upfront.

Absolutely. Sometimes one important commercial decision calls for an experienced, independent perspective - not a full engagement.

In a 60-minute Executive Working Session (€350 incl. VAT), we'll examine your challenge, challenge assumptions and identify practical next steps. You leave with a clearer view of your options, without any obligation to continue.

WHY SEQUOIA

Senior experience. Direct involvement.

Get experienced commercial judgement and practical support from someone who's worked inside complex B2B technology businesses — and knows what it takes to move things forward.

Built for complexity.
Experience across enterprise technology, cybersecurity, growth companies and commercial change.

Work directly with the expert.

The person who helps you make the decisions is also involved in getting the work done.

More than 20 years in B2B technology, including IBM Security, Dell Technologies and technology businesses that went through acquisitions.

Let's get your next commercial challenge moving.

Tell us what you're working on. We'll identify where experienced support can make a difference and what a practical next step looks like.