what is actually going wrong
No fixed programmes. No standard solutions.
Just a clear way of working that has proven itself in practice.
Every commercial problem looks different on the surface.
At its core, it almost always comes down to the same issues: lack of focus, lack of alignment, and unclear ownership.
My role is to step in temporarily, understand what’s really going on, and make sure things start working again.
Where I typically step in
I’m usually brought in when:
- growth has slowed down or become unpredictable
- marketing, sales and product operate in silos
- decision-making gets stuck or delayed
- previous initiatives failed to create lasting impact
These are rarely isolated marketing or sales problems.
They are questions of direction, choices and leadership in the go-to-market.
First understand, then fix
I never start with solutions. First, we need clarity on:
where the real bottleneck sits
what is - and isn’t - within scope
I do this together with management and the people close to the work. No assumptions. No buzzwords. No judgement.
Diagnosis isn’t a deliverable - it’s the foundation for solving the right problem.
What this can look like in practice
Depending on the situation, my involvement can take different forms:
- A focused project
When a specific issue needs to be resolved, such as positioning, focus or commercial structure. - A series of targeted sprints
When multiple connected issues need attention and must be addressed step by step. - Interim or fractional GTM leadership
When temporary ownership, direction and decision-making power are required across marketing, sales or the broader commercial organisation.
In practice, this often means taking temporary end responsibility for go-to-market, marketing or commercial decision-making - typically for 1 to 3 days per week, over a defined period.
Not every situation requires a long-term engagement.
Sometimes the problem is sharp, the fix is clear, and my role is deliberately short.
My role during the collaboration
What you can expect from me:
- I take responsibility
- I name what isn’t working, even when that’s uncomfortable
- I help make and protect clear choices
- I stay involved until things are in place
What you won’t get:
- reports written for the drawer
- loose advice without follow-through
- a junior team or an agency setup
You work directly with me.
When my work is done
My role is temporary by design. I’m there to:
- restore structure
- provide direction
- help the team operate independently again
Once things work and ownership sits where it should, I step out.
Not because everything is “finished”, but because it no longer depends on me.
This approach works well for organisations that:
- are willing to make real choices
- take ownership seriously
- aren’t looking for quick tricks
- value clarity and calm over noise
If that’s not the case, I’d rather be honest upfront.
Who this way of working fits
Not sure whether this fits your situation?
Schedule an introduction. No pitch, no sales - just a conversation to see whether it makes sense to continue.